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[Case 04]

Digital Out-of-Home Advertising Platform

Advertising

Project Description

Project Description

Verse.ad is Tunisia’s first fully digital indoor advertising platform, turning existing screens in commercial spaces into a smart signage network. It enables advertisers to run targeted, flexible campaigns while helping venue owners generate revenue without extra hardware or complexity. My role was to design the full ecosystem, website, Ads Manager, and Screen Manager dashboards with a consistent, user-friendly, and scalable experience.

Verse.ad is Tunisia’s first fully digital indoor advertising platform, turning existing screens in commercial spaces into a smart signage network. It enables advertisers to run targeted, flexible campaigns while helping venue owners generate revenue without extra hardware or complexity. My role was to design the full ecosystem, website, Ads Manager, and Screen Manager dashboards with a consistent, user-friendly, and scalable experience.

Timeline

Timeline

From early explorations to final designs, the project unfolded over 3 months while balancing multiple

parallel projects. We progressed through v0, v1, and the final version, continuously optimizing the

experience at each stage.

From early explorations to final designs, the project unfolded over 3 months while balancing multiple

parallel projects. We progressed through v0, v1, and the final version, continuously optimizing the

experience at each stage.

Background

Background

Traditional advertising in Tunisia relies on static billboards or limited DOOH networks in malls and supermarkets. This model presents two major challenges:

  • For advertisers: high costs, restricted reach, lack of analytics, limited targeting, and rigid programming.

  • For venues: no access to affordable, easy-to-use digital tools to modernize their spaces or generate new income.


Verse.ad set out to solve these issues by building a modern, accessible, and measurable indoor advertising solution.

Traditional advertising in Tunisia relies on static billboards or limited DOOH networks in malls and supermarkets. This model presents two major challenges:

  • For advertisers: high costs, restricted reach, lack of analytics, limited targeting, and rigid programming.

  • For venues: no access to affordable, easy-to-use digital tools to modernize their spaces or generate new income.


Verse.ad set out to solve these issues by building a modern, accessible, and measurable indoor advertising solution.

[Persona 1 ]

[Persona 1 ]

Name: Mourad

Age: 45

Location: La Marsa, Tunisia

Occupation: Coffee Shop Owner

Gender: Male

Goal

  • Generate extra income by leveraging screens already in her café.


  • Modernize her venue with dynamic, digital content that enhances the atmosphere.


  • Manage screens easily without needing technical expertise or extra staff.

Mourad

More on instagram

@tomklaus

Frustrations

  • Traditional digital signage systems are expensive and hard to set up.


  • Lack of time to manage complicated software.


  • Fear of hidden costs or technical breakdowns.

[Persona 2 ]

[Persona 2 ]

Name: Amine

Age: 34

Location: Ariana, Tunisia

Occupation: Marketing Lead at a Local Brand

Gender: Male

Goal

  • Run cost-effective ad campaigns with precise targeting and scheduling.


  • Access clear analytics to track performance and optimize spend.


  • Reach audiences in everyday spaces like cafés, gyms, and pharmacies instead of only malls.

  • Run cost-effective ad campaigns with precise targeting and scheduling.


  • Access clear analytics to track performance and optimize spend.


  • Reach audiences in everyday spaces like cafés, gyms, and pharmacies instead of only malls.

Amine

More on instagram

@tomklaus

Frustrations

  • Traditional DOOH is too expensive and limited in coverage.


  • No reliable data or flexibility to adjust campaigns in real time.


  • Campaign setup is often complicated and time-consuming.

  • Traditional DOOH is too expensive and limited in coverage.


  • No reliable data or flexibility to adjust campaigns in real time.


  • Campaign setup is often complicated and time-consuming.

[Process]

[Process]

01.

User Research

Audited global DOOH and ad-tech solutions, interviewed stakeholders, and defined two key personas: advertisers and venue partners.

01.

User Research

Audited global DOOH and ad-tech solutions, interviewed stakeholders, and defined two key personas: advertisers and venue partners.

02.

Define & Ideate

Synthesized research to identify user needs and brainstormed solutions like simplified dashboards, automated reporting, and easy venue onboarding.

02.

Define & Ideate

Synthesized research to identify user needs and brainstormed solutions like simplified dashboards, automated reporting, and easy venue onboarding.

03.

Design Solution

Built a modern, consistent design system and dashboards that simplify campaign management, venue onboarding, and analytics.

03.

Design Solution

Built a modern, consistent design system and dashboards that simplify campaign management, venue onboarding, and analytics.

04.

Test & Iterate

Refined through multiple versions (v0 → v1 → final), gathering feedback from internal teams and early adopters. Optimized navigation, dashboard layouts, and mobile responsiveness.

04.

Test & Iterate

Refined through multiple versions (v0 → v1 → final), gathering feedback from internal teams and early adopters. Optimized navigation, dashboard layouts, and mobile responsiveness.

[Solution]

[Solution]

The final design delivers a seamless ecosystem for both advertisers and venues.

The final design delivers a seamless ecosystem for both advertisers and venues.

Website

Website

Clear storytelling, modern visuals, responsive design, and simple CTAs for onboarding advertisers and

partners.

Clear storytelling, modern visuals, responsive design, and simple CTAs for

onboarding advertisers and partners.

Clear storytelling, modern visuals, responsive design, and

simple CTAs for onboarding advertisers and

partners.

Ads Manager Dashboard

Ads Manager Dashboard

Intuitive flows for campaign setup, precise targeting, scheduling flexibility, real-time analytics and wallet.

Intuitive flows for campaign setup, precise targeting, scheduling flexibility, real-time analytics and wallet.

Screen Manager Dashboard

Screen Manager Dashboard

User-friendly interface for venues to register screens, monitor performance, and manage content effortlessly plus digital menu setup with qr code and music library.

User-friendly interface for venues to register screens, monitor performance, and manage content effortlessly plus digital menu setup with qr code and music library.

Consistent Design System

Consistent Design System

Ensuring scalability, visual coherence, and efficiency in development.

Ensuring scalability, visual coherence, and efficiency in development.

[Outcome]

[Outcome]

Positive adoption: advertisers and venues onboarded during the pilot phase.
Efficiency: campaign setup time reduced by ~30% compared to early versions.

Market positioning: established the first fully digital indoor advertising network in Tunisia, setting Verse.ad apart from traditional ad agencies.

[Key Learnings]

[Key Learnings]

Iteration drives clarity

Moving from v0 to v1 to the final product was essential to refine user flows and polish the experience.

Two-sided platforms need balance

Designing equally for advertisers and venues ensured adoption on both ends.

Two-sided platforms need balance

Designing equally for advertisers and venues ensured adoption on both ends.

Simplicity wins trust

A clean dashboard and easy onboarding for venues lowered barriers to entry and accelerated adoption.

[Mockups]

[Mockups]

Let’s Collaborate

Get in touch with me -

Let’s
Collaborate

Get in touch with me -

Behance

Linkedin

Email

Behance

Linkedin

Email

SABRINE

©

Portfolio

2025

Let’s
Collaborate

Get in touch with me -

Behance

Linkedin

Email

SABRINE

©

Portfolio

2025

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